Steve is founder/chief marketing officer/Business Boosters – a digital marketing agency “Making Life a Grand Adventure” is Steve’s inner drive, both for his business and personal life. Sixteen years ago he left the behind the security of the corporate world to start his own creative ad agency. He firmly believes that “calculated risk-taking” is the best way to make great advancement – both professionally and personally – and reinforces this belief to his team weekly during his company’s Monday Morning Mindshift. “The key to forward advancement in life, as well as bringing forth incredible creativity, is to take one or two steps forward into the unknown. Letting yourself experience a little uncertainty keeps things “fresh” and puts your mind into a problem-solving mode.” “The ability to take risks can be learned,” which Steve remembers he learned himself during his Junior Year in high school. “Usually it’s as simple as getting out of your own way and just doing it, whatever it is.” Learning that trait served Steve well throughout a long corporate history in new product development, creative design and Internet marketing. As vice president of marketing at Smartshop.com and Cinemascore.com, Steve lead the development of the Web site environment and implemented strategies for product branding, membership acquisition and retention, affiliate programs, advertising revenue streams and corporate public relations. Steve also previously served as director of marketing for the venture capital firm ALARIS, Inc. and served as the senior marketing manager for Packard Bell/NEC Computers' Internet Business Unit, managing the design and development of their national Internet service provider (ISP) service. Steve is a graduate of California State University, Northridge, where he earned a Bachelor of Arts degree in radio, television and film communications.